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Designs embody the ornamental and aesthetic features of a product. However, in the dynamic realm of intellectual property, designs embody more than an aesthetic intention; they are crucial IP assets that shape brand identity, influence customer perceptions, and set products apart in the market. At CDS-LUTHI Intellectual Property Group, we recognize the transformative potential of designs, and implement strategies that include their utilization as an important driving force towards market success.

What are designs and why do they matter?

Designs encompass more than just visual aesthetics; they encapsulate the essence of a product’s form, configuration, and ornamental details. A design is the unique combination of lines, shapes, colors, textures, and patterns that give a product its distinct appearance. It’s the elegant curvature of a chair, the intricate detailing of a smartphone’s casing, or the graceful contours of a luxury car’s exterior. In the realm of intellectual property, design protection ensures that these visual attributes remain exclusive, safeguarding your brand’s uniqueness and market position.

How and when should I safeguard my designs?

When considering design protection, timing and strategy matter. Should you wait until products launch, or act preemptively? Our expert team will be pleased to guide you through design protection strategies. Applying for design protection early is often key. Whether conceptualizing products or revamping brand identity, proactive design protection secures your innovative designs from the outset.

Secure your market position with design protection. Contact us today at CDS-LUTHI to protect and manage your designs and set your brand on a path to success.

Explore our FAQs section below to learn more about design patents and their business significance.


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