News & Insights

In anticipation of International Women's Day tomorrow, we salute "Practical Innovation." our esteemed client and a leading entity in the realm of Israeli innovation, predominantly managed and operated by women. Tal Leizer, CEO and founder, established the company in 2010 following her tenure as CMO and PDM at notable food companies, including Shemen Industries Ltd. and Soglowek. The inception of Practical Innovation aimed to inject groundbreaking innovation into the product launch process—a challenge many businesses find daunting—thereby fueling a significant growth engine tailored to each business and its unique capabilities.

As the year draws to a close, the holiday season brings with it the traditional symbols – from Santa Claus and Christmas trees to menorahs and more. For those immersed in trademark registration, a pertinent question arises: Can holiday names themselves be registered as trademarks, or as part of a trademark? And what about the incorporation of holiday symbols?

One might wonder what Thomas Edison and the Lumière brothers would have thought about it... What is considered to be audiovisual heritage in today's digital age?

Apple is seeking to expand its trademark protection by registering a trademark for the actual shape of an apple depicted in black-and-white. While the shape of an apple is considered generic and freely usable for certain goods like fruits and produce, Apple argues that for other products, the shape is distinctive and arbitrary, making it eligible for trademark registration. However, this raises some important questions and concerns.

A trademark clearance search is an important and recommended preliminary step before filing a trademark application. A trademark clearance search helps to identify any issues with a proposed mark before filing. A search can cover a proposed company name, brand name, product name, slogan, or logo.