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  • EU Launches New Transparency Rules for Generative AI: The Intellectual Property Perspective, and What Israel-Based Clients Should Know

    The European Union’s transparency rules for generative AI, effective August 2, 2025, introduce specific requirements for how AI systems handle intellectual property rights. These regulations require developers to document their training data sources, implement measures to prevent copyright infringement, and disclose when content is AI-generated. The new rules require AI…
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  • Patent Application Claim Strategies Are Essential to Strong Patents

    By Jerome R. Smith
    Strategic claim drafting and prosecution in the USPTO continues to be of paramount importance. This is especially true in view of the recent U.S. Court of Appeals for the Federal Circuit (CAFC) opinion Colibri Heart Valve LLC v. Medtronic CoreValve, LLC, No. 2023-2153 (Fed. Cir. July 18, 2025) . The…
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  • Legal Alert: Fast-Track Patent Examination for Female Inventors in Israel

    The Israel Patent Authority has announced a new procedural update regarding patent applications filed by female inventors. Effective immediately, applications where at least 50% of the inventors are women will be eligible for an expedited “in-situ” examination, in accordance with Section 19a(a) of the Patents Law of 5777-1967. This accelerates…
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  • שלא יעתיקו אתכם

    נכתב ע"י Erin Sherf
    איך תבטיחו את הבלעדיות שלכם על המותג? בתקופה שבה התחרות על תשומת הלב של הצרכן שוברת שיאים, קיימת חשיבות רבה לסימן בולט אשר יאפשר זיהוי ברור וחד משמעי של מקורם של מוצרים ושירותים באמצעות אלמנטים חזותיים אשר מייחדים אותם לעומת מוצרים מקבילים מאותו תחום.   בכתבה מאת עו”ד ארין שרף,…
    קרא עוד
  • “Practical Innovation” on International Women’s Day 2024

    By Ayelet Shwartz
    In anticipation of International Women's Day tomorrow, we salute "Practical Innovation." our esteemed client and a leading entity in the realm of Israeli innovation, predominantly managed and operated by women. Tal Leizer, CEO and founder, established the company in 2010 following her tenure as CMO and PDM at notable food companies, including Shemen Industries Ltd. and Soglowek. The inception of Practical Innovation aimed to inject groundbreaking innovation into the product launch process—a challenge many businesses find daunting—thereby fueling a significant growth engine tailored to each business and its unique capabilities.
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  • Navigating Trademarks and Holidays: Can Holiday Names be Registered?

    By Erin Sherf
    As the year draws to a close, the holiday season brings with it the traditional symbols – from Santa Claus and Christmas trees to menorahs and more. For those immersed in trademark registration, a pertinent question arises: Can holiday names themselves be registered as trademarks, or as part of a trademark? And what about the incorporation of holiday symbols?
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  • An Audiovisual Heritage of Humanity?

    By Ayelet Shwartz
    One might wonder what Thomas Edison and the Lumière brothers would have thought about it... What is considered to be audiovisual heritage in today's digital age?
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  • A New Trademark Bite at the Apple

    By Erin Sherf
    Apple is seeking to expand its trademark protection by registering a trademark for the actual shape of an apple depicted in black-and-white. While the shape of an apple is considered generic and freely usable for certain goods like fruits and produce, Apple argues that for other products, the shape is distinctive and arbitrary, making it eligible for trademark registration. However, this raises some important questions and concerns.
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