“Protect Your Brand” at the ISRAEL BRAND AWARD SHOW!
We’re proud to share our participation in the ISRAEL BRAND AWARD conference!
As part of the CDS-LUTHI Intellectual Property Group, we were honored to sponsor this prestigious event and play an active role throughout the conference. Our focus was to emphasize the critical role of intellectual property, especially trademarks and designs, in the branding process.
At our booth, we explained the importance of trademark registration—not only for the brand name but also for its logo. Tal Lustig, partner at Cohn, de Vries, Stadler & Co., delivered a compelling lecture on this topic to attendees, sharing insights and practical advice.
In addition, Erin Sherf, head of theTrademarks and Designs practice at Cohn, de Vries, Stadler & Co., contributed significantly by engaging with participants and providing expert guidance on protecting their brand assets. Erin also had the privilege of presenting the CDS-LUTHI Award to the winning branding firm, AEURIKA, part of the Gitam Group, for their exceptional rebranding of El Al.
We extend our warm congratulations to AEURIKA and El Al on this achievement!
For more about the award-winning work, visit:
👉 AEURIKA’s rebranding of El Al
