News & Insights

איך תבטיחו את הבלעדיות שלכם על המותג? בתקופה שבה התחרות על תשומת הלב של הצרכן שוברת שיאים, קיימת חשיבות רבה לסימן בולט אשר יאפשר זיהוי ברור וחד משמעי של מקורם של מוצרים ושירותים באמצעות אלמנטים חזותיים אשר מייחדים אותם לעומת מוצרים מקבילים מאותו תחום.   בכתבה מאת עו”ד ארין שרף,…

As the year draws to a close, the holiday season brings with it the traditional symbols – from Santa Claus and Christmas trees to menorahs and more. For those immersed in trademark registration, a pertinent question arises: Can holiday names themselves be registered as trademarks, or as part of a trademark? And what about the incorporation of holiday symbols?

Apple is seeking to expand its trademark protection by registering a trademark for the actual shape of an apple depicted in black-and-white. While the shape of an apple is considered generic and freely usable for certain goods like fruits and produce, Apple argues that for other products, the shape is distinctive and arbitrary, making it eligible for trademark registration. However, this raises some important questions and concerns.

September 1st, although often associated with the commencement of WW2, also marks the official “back-to-school” day in Israel – and in many other countries around the world. This provides for an excellent opportunity to acknowledge those inventions and patents that have shaped the way in which we teach and learn – namely, how (and on what) do we stage knowledge?

A trademark clearance search is an important and recommended preliminary step before filing a trademark application. A trademark clearance search helps to identify any issues with a proposed mark before filing. A search can cover a proposed company name, brand name, product name, slogan, or logo.